Goethe wrote, "In boldness lies genius." Why should NBC continue to play its game of incremental "Today" creep instead of boldly going where no big MSM network has gone before, namely, creating an entire channel devoted to the show? Just yesterday NBC announced that it's expanding the show from three to four hours this coming fall. They went from two to three hours in 2000. At this rate it'll be 2100 before they finally stop and smell the cluetrain... wait a minute, that's not right. So what's it gonna be, punk? The Katie Channel or Today? The choice is yours: you can do it now ??? or see the Fram guy later. joe, that is so messed up.