Qlikworld and Advertising.com announce a strategic partnership for RSS marketingQlikworld and Advertising.com announce a strategic partnership
for RSS marketing
January 2, 2008. Advertising.com and Qlikworld.com agree on a long term partnership in which Qlikworld offers media exposure to Advertising.com and it’s advertisers available by bannering in the RSS Readers or sending branded content to several Qlikworld RSS Readers. (i.e. The OTTO lifestyle Agents or RTL.nl ). Also Advertising.com will offer its clients the Qlikworld RSS Reader as an innovative online marketing tool.
Because of the demand driven character RSS offers new possibilities to communicate brands through the internet. Brands are becoming pro-active. They continuously watch the world for us, and select exactly what we want. The brands who know us best, will offer us on demand the most relevant products and information. The disadvantages that some of the more traditional internet marketing tools have, find their origin in the limited way to reach the core audience with information they are really interested in. RSS marketing reaches this strong “on demand” need. As an online marketer you can either decide to offer your visitors a branded rss reader yourself or hiring exposure in several RSS Readers which Qlikworld offers in collaboration with i.e. e-publishers like Sanoma, Hachette Filippacchi, PCM or ANWB Media. With demand driven RSS marketing campaigns online marketers will reach a far more targeted audience than with traditional online marketing.
Although RSS usage in general is growing for massive communication the procedure for using RSS still was to complicated. That is why Qlikworld has created this new generation RSS Reader or RSS News Agent that not only offers an on demand and interactive communication with the users but at the same time is easy to use while the user is offered a short time download of the RSS reader with the RSS feeds of his interest directly available within. So no complicated and external download of a RSS reader and following copy/paste of RSS feeds anymore. The uniqueness of the Qlikworld NewsReader 2008 is also found in the meta-search engine and the bandwidth-saving RFAS technology of Qlikworld. With the meta-search engine the user can easily make an RSS-feed from his own by simply filling in his interest in the RSS reader. The RSS reader will browse the internet for actual news, video’s, pictures or even shopping, traveling or jobs in several search engines like Google, Yahoo or i.e. MSN. Hereby the user can use the RSS Reader as his own personal agent since he or she no longer spends precious time on visiting several websites searching for relevant information. The RSS reader simply will show a notification on the desktop if actual and relevant information is found.
For more information please contact: Walter Londema ( wlondema@qlikworld.com ) or Anton Kooijman ( AKooijman@NL.advertising.com )
Press contactWalter Londema
T 0180-460540
E wlondema@qlikworld.com
About QlikworldAbout Qlikworld
Qlikworld is a creative, international company for outsourcing internet marketing and co-building real online Powerhouses. Qlikworld’s unique approach has led to the realization of a couple of unique online marketing instruments and publication means, that give a real addition to a successful online marketing strategy.
Qlikworld has the ambition of intensifying its RSS Marketing and strategy, SEO/SEM, the building and/or strengthening of online communities and the engineering of cross media concepts for businesses worldwide in 2008.
Contact
For more information please contact: Walter Londema ( wlondema@qlikworld.com ) or Anton Kooijman ( AKooijman@NL.advertising.com )
More information : http://www.qlikworld.com
