On March the 20th 2008, Dennis Karpes (38) joined the Phi-ton Supervisory Board.With his personality, experience, ambition, creativity and very strong international network Dennis Karpes will bring a great deal of support to the management in order to further expand the success of the Phi-ton brand, both nationally and internationally.
‘The reason I opted for Phi-ton is very simple’, Dennis Karpes explains. ‘I come from the world of brands and have worked for brands as a marketing-man for years, which I always very much enjoyed. I think it is an enormous challenge to turn Phi-ton into a global brand name and I have every confidence that we will succeed. It is a great product with excellent comfort and sleeping credentials, the brand name is good and the logo is perfect! In addition, you can rely on an organisation full of enthusiastic people who all have the same ambition! This opportunity was simply too good to pass up.’
Dennis Karpes profile
As a creative marketing-man of international fashion brands such as Levi Strauss and Big Star and co-founder of Kuyichi he has learned how culture and perception can make people receptive to information. Dennis is an ambitious businessman with a very strong international network in sales, marketing, fashion, sports, music, politics, media and he is well connected to various captains of industry.
Dennis Karpes had been contemplating for a number of years a large, international, cultural event where the borders between classic and contemporary fade and where the visitor is submerged in the most ultimate form of perception. As a music fanatic and expert from the very start, he learned the extent to which dance has become the language of young people, globally.
It had always been his wish to link his dream event to ‘a charity’, for which the world needed a wake-up call. One day he knew: Dance4Life, an event aimed at breaking the taboo surrounding HIV and AIDS.
Dance4Life is organized once every two years, on the Saturday preceding World AIDS Day (1st of December) Tens of thousands of young people dance with each other to raise money and awareness for the fight against AIDS and HIV across the globe.
In 2006, Russia, Germany, England, Egypt, Nigeria, Tanzania, the Netherlands, Vietnam, Ireland and South Africa all organized a Dance4Life event. To date, a total of 2.35 million euros has been collected in the Netherlands alone.
DJ Tiësto is the Dance4Life ambassador and in 2006 scored a hit with the Dance4Life single, which was made especially for the foundation.
Recently, from a total of more than five thousand international candidates, Dennis Karpes was voted Young Global Leader 2008 by the World Economic Forum. This is an annual gathering of international politicians and CEO’s of the largest companies in the world. The first Young Global Leaders were selected in 2005. The award was presented by Queen Rania of Jordan in Geneva, Switzerland.
Prince Willem Alexander is amongst the few Dutchmen who was awarded this prestigious title.
Profile Phi-ton
The Phi-ton brand stands as a symbol for design, luxury and health in the most private living area
- the bedroom -.
Due to the international presence of Phi-ton – in 24 countries- and the close contact with its customers of different cultures and historical background, a perfect mix is created through which trends in lifestyle, interior fashion, tastes, choice of materials and technology can be signalled in an early stadium.
These trends are translated by Phi-ton into unique 'objects'.
Award-winning products
Phi-ton’s products – beds, mattresses, pillows, bed and bath textiles- are exclusively designed by product developer Fried-Jan Unger.
His product philosophy, design vocabulary and focus on innovative materials stretch across borders and have already earned Phi-ton a number of distinguished international awards.
Phi-ton material development, such as the 3D-braided fabric, not only forms a major contribution to your health but also to the environment. At all times must the Phi-ton products meet these criteria as well as the highest quality standards.
The 3D braided fabric is typical for all Phi-ton products as comfort and cover material.
Product developer Fried-Jan Unger already took the initiative in 2001 to further develop this cutting edge material.
Only the use of the Phi-ton 3D braided fabric allow for all requirements to be combined in one product:
optimum comfort, unsurpassed hygiene and ventilation.
Phi - the symbol
The brand and the Phi-ton logo refer to the Greek letter Phi, or φ, the symbol of the golden mean,
the ideal proportion: 1:1,618.
This proportion is often the base for structures in architecture, plastic arts, music and literature.
The golden mean can be found everywhere in nature: in the design of butterfly wings, in the revolution of planets. In the pattern of sunflower seeds. And in the shells of snails.
Phi-ton is always searching for the ideal proportions.
In concepts, materials and comfort. In creativity, good workmanship and technology.
And in production, distribution and service.
Press contactPhi-ton
T 0031-26-3529533
E mls@phi-ton.com
About Phi-ton B.V.The Phi-ton brand stands as a symbol for design, luxury and health in the most private living area - the bedroom -.
Phi-ton’s multiple award-winning products – beds, mattresses, pillows, bed and bath textiles- are exclusively designed by product developer Fried-Jan Unger.
In the countries in which Phi-ton is active – 24 countries -, the products are distributed through premium bedroom - and interior furniture specialists and recommended by interior architects.
More information : http://www.phi-ton.com
